The idea to found the American company Big Frig originated in the head of a single person, Brock Hutchinson, who concluded that the offer on the market of thermal mugs in the USA was insufficient. He therefore decided to start producing these products himself. The company's range has gradually grown to include thermoses and cooling boxes, including highly specialized ones – namely cooling boxes for the transport of vaccines for livestock.
But we are mainly interested in thermal mugs, which Big Frig calls "tumblers", and thermoses, which we find in the company's offer as "growlers". Although the manufacturer introduced its first products sometime in 2016, it very quickly reached annual sales in the order of millions (in dollars, of course). It is so obvious that it has discovered a hole in the market – to deliver products in its segment to customers with a great price-quality ratio.
In addition to serial production, Big Frig is also engaged in the production of customized solutions – it offers its tumblers with, for example, company logos or any other printing or engraving. With corporate customers, such solutions are popular as gifts for their own customers or employees. Today, Big Frig's customers include such big names as Black Rifle Coffee Company or Nine Line Apparel.
Not only in its outdoor products, Big Frig uses smart features that are the result of experience and market observation. For example, Big Frig tumblers now have an iconic shape with a wider upper and narrower lower part – the reason is ergonomics. In short, such a thermos mug will not slip out of your hand so easily, whether you are in nature or in the city.
Among the other features that Big Frig tumblers and growlers have in common, we can mention the following:
The Tumbler thermal mug is one of the staples of the Big Frig range. In the case of the 20oz variant, this is an innovation as some customers found the original 30oz mug too large. For non-American customers, we also add volumes in milliliters - these are 568 and 852 ml, respectively. In short, the smaller size is more practical for many thanks to the more compact design, which is ideal for outdoor trips. The mug offers a firm grip and meets all the qualities we mentioned above.